Adidas Day One AW16

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For Autumn/Winter 2016, adidas introduces Day One, a premium capsule collection that will explore, elevate, and celebrate a new facet of the adidas DNA.

Informed and considered, Day One resides at the intersection of sports and leisure, placing adidas’ performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude, innovation, and confidence. The debut range zooms in on running and outdoor, two categories that have been central to the innovations-driven German sportswear label for decades.

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Change begins on Day One. That is the premise of this season’s running and outdoor offering, which utilises some of the most forward-thinking adidas technologies in a streamlined aesthetic. These are classic clothes with a lifestyle intention that speak to the dynamic,fast-changing needs of a modern nomad. Executed entirely in a palette of blacks, greys, olives, and camouflage, the collection can be seamlessly integrated into a wearer’s daily repertoire.

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The running range yields sport apparel essentials and exclusive adidas footwear offerings. Constructed of a singular quilted fabric made in Japan, the Ultralight Jacket is imagined as autumn’s ultimate zip-up with utility pockets, 2-way zips, reflective 3-stripe details,and adidas Climalite technology. The Utility Jacket is a minimalist re-envisioning of the city slicker’s parka, composed of a breakthrough, laminated woven fabric and complete with storm cuffs, storm-proof closures, and adjustable elements. The Tech Bomber is triple-layer insulation in a functional rib fabric that promises lightweight warmth and breathability. Other essentials—from the Camo Tee and Leggings to the Waffle Crew—provide the backbone of a runner’s wardrobe. When it comes to footwear, the Ado Pure Boost ZG comes zooming into the future featuring a Prime Knit camouflage upper and Pure Boost tooling.

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The outdoor collection, meanwhile, offers more substantial outerwear and the season’s quintessential hiking boot. The rainproof, windproof Gore Parka is a superlative outdoor-intended coat featuring uniquely thoughtful details, like a touch-sensitive iPhone pocket, as well as articulated sleeves and adjustable, storm-proof elements. The Storm Shell is a modern anorak boasting refined design details like a dropped back hem and a transparent front pocket for an iPad or documents. The Utility Vest is a slick, tailored take on the outdoors man’s essential, offering lightweight Primaloft padding, storm pockets, and an adjustable hem.

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Sophisticated,refined, and innovative, Day One heralds the future of adidas lifestyle. The running collection drops in October 2016, and the outdoor range arrives in November.

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Adidas ADO Pure Boost ZG
S81826
Core Black
Launch: Friday 14th October 00:01BST
Price: £115.00

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Adidas ADO Pure Boost ZG
S81827
Pantone Green
Launch: Friday 14th October 00:01BST
Price: £115.00

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Adidas Camo Tee x Day One
S93937
Parka Green
Launch: Friday 14th October 00:01BST
Price: £65.00

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Adidas Seamless SS x Day One
S93938
Rifle Green
Launch: Friday 14th October 00:01BST
Price: £75.00

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Adidas Camo Leggings x Day One
S93941
Camo Print
Launch: Friday 14th October 00:01BST
Price: £99.00

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Adidas Tech Bomber x Day One
S93943
Military Green
Launch: Friday 14th October 00:01BST
Price: £129.00

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Adidas Waffle Crew x Day One
S93945
Parka Green
Launch: Friday 14th October 00:01BST
Price: £85.00

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Adidas Utility Zip Up x Day One
S93947
Rifle Green
Launch: Friday 14th October 00:01BST
Price: £129.00

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Adidas Utility Jacket x Day One
S93949
Parka Green
Launch: Friday 14th October 00:01BST
Price: £279.00

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Adidas Ultralight Jacket x Day One
S93950
Military Green
Launch: Friday 14th October 00:01BST
Price: £179.00

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Adidas Ultralight Shorts x Day One
S93951
Military Green
Launch: Friday 14th October 00:01BST
Price: £109.00

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Adidas Gore Parka x Day One
B31027
Black
Launch: Thursday 10th November 00:01BST
Price: £489.00

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Adidas Softshell TT x Day One
B31028
Black
Launch: Thursday 10th November 00:01BST
Price: £249.00

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Adidas Softshell TP x Day One
B31029
Black
Launch: Thursday 10th November 00:01BST
Price: £179.00

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Adidas Utility Vest x Day One
B31031
DGH Solid Grey
Launch: Thursday 10th November 00:01BST
Price: £149.00

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Adidas Tech Sweater x Day One
B31032
DGH Solid Grey
Launch: Thursday 10th November 00:01BST
Price: £169.00

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Adidas Seamless LS x Day One
B31033
Peat
Launch: Thursday 10th November 00:01BST
Price: £79.00

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Adidas Merino Tee x Day One
B31034
Black
Launch: Thursday 10th November 00:01BST
Price: £59.00

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Adidas Utility Pant x Day One
B31036
Black
Launch: Thursday 10th November 00:01BST
Price: £89.00

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Adidas Tech Zip Up x Day One
B31038
Black
Launch: Thursday 10th November 00:01BST
Price: £129.00

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Adidas Storm Shell x Day One
B31039
Black
Launch: Thursday 10th November 00:01BST
Price: £189.00

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