Pharrell brings his inimitable visual flare to one of adidas Originals’ most striking silhouettes this season, transforming the evolutionary BYW silhouette with an unmissable multi-color palette. A progression of adidas’ groundbreaking Feet You Wear concept from the 1990s, the BYW (Boost You Wear) model features a unique podular tooling which facilitates freedom of movement across the foot. The use of contemporary Boost™ tooling then pushes this ethos even further, offering the greatest cushioning available today. For this collaborative release, Pharrell updates the BYW model in his signature vibrant aesthetic, countering a white knitted sock upper with contrast overlays in red, green, yellow and blue, particularly across the shoe’s distinctive Boost™ tooling. Finishing touches on the forefoot, lateral side and lace loops complete the picture, while embroidered text details reading ‘Gratitude’ and ‘Empathy’ across the tongue panels add a final touch of Pharrell’s universal humanist philosophy.
The adidas Crazy BYW LVL X PW x Pharrell Williams launches via an ONLINE RAFFLE on our HANON Launches site. Entry for the raffle opens at 10:00 GMT on Tuesday 26th of March with the raffle closing on the 28th at 12:00 GMT.
Click the button below to enter the raffle!
adidas Crazy BYW LVL X PW x Pharrell Williams