Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.
While this latest release diverges from the usual adidas Consortium way of working, in that it was created in-house by adidas, the final outcome was only made possible – and elevated to such great heights – due to the input of former adidas Director of Footwear Creation, Jacques Chassaing. Jacques was the designer responsible for one of the most iconic adidas lines of all time - the ZX running shoe series – which utilized an equally enduring technology also designed by Jacques, the adidas Torsion system. The sleek craftsmanship of the ZX range – which originally ran between 1984 and 1989 and was later in 1991 replaced by the equally as iconic Equipment range – ZX embodied adidas’ commitment to high-performance functionality, with the Torsion system playing a key role. By using a TPU arch to bridge the heel and forefoot it allows the front and rear of the foot to operate and adapt to surfaces independently, offering high degrees of support and stability.
The adidas Consortium ZX10000 C launches via an ONLINE RAFFLE on our HANON Launches site.
Entry opens at 12:00GMT on Tuesday the 19th of February with the raffle closing at 12:00 GMT on Friday 22nd of February.
adidas Consortium ZX10000 C