Packer Shoes was around before the modern footwear brands, major sports leagues or any kind of sneaker culture. A family business founded in Yonkers, New York, in 1907, it has been retailing sporting apparel ever since. It has a long and proud history, has witnessed much change and has a unique awareness of sporting heritage.
For the latest adidas Consortium collaboration, Packer has created an NMD Runner in a colourway that pays tribute to this long legacy and its vast knowledge in the field. Bold and simple, vibrant and fresh, but also steeped in history, the colours conjure the image of athletic apparel worn in years bygone.
With the NMD, adidas has firmly established a philosophy that emphasizes the close relationship between heritage design references and progressive product innovation. Launched as part of the Originals range, it is equipped with a boost sole, flexible upper – Primeknit in this case – and an elasticated ribbed collar for sock-like comfort.
It is almost as if the sneaker’s colourist has time-travelled forward from the mid-1980s. A light blue/indigo upper with navy and turquoise detailing plus flashes of red combine on a shoe reminiscent of the iconic track suits from that era. Inspired by a vintage piece from the adidas vault, Packer reminds us of the rush of colour so omnipresent in sportswear 30 years ago.
The adidas Consortium x Packer NMD Runner PK takes established colours and presents them in a way thatl ooks completely 2016. It is a bold statement in an often-monochrome marketplace.