Adidas Consortium UltraBOOST UNCAGED Hypebeast

Dec 10, 2015

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For the last 10 year Hypebeast has been one of the major driving forces in urban culture and fashion, the online magazine teamed up with adidas to create just that, a highly advanced collaboration combining functionality, technology and style.

This collaboration presents the first ever “uncaged version” of Adidas UltraBOOST silhouette and this is not the only unique feature to grace this release. The UltraBOOST UNCAGED comes with a specially developed all-white Continental© outsole for state-of-the-art cushioning while guaranteeing the highest levels of grip on any urban terrain. The butter soft leather insole is debossed with the Hypebeast logo and on top of that there’s another extra bit of tech. The shoe has a NFC chip embedded in it, this NFC technology means that Android users can simply tap their phone against the chip to access exclusive content on a microsite where additional exclusive content will be released on a weekly basis. Other mobile users will be able to scan the QR code on the hangtag to get access.

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