adidas Originals is celebrating its most raw and authentic classic icon, the Campus silhouette. A shoe that was claimed for the street from sport, the three-stripe suede style embodies a fearless spirit. Connecting to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty to celebrate the brave, bold attitude of Campus in the Don’t Think Twice campaign.
Don’t Think Twice was inspired by the downtown scene of New York in the early 90’s, a time defined by an intuitive approach to creativity, and made up of creative trailblazers. As a group, they set the pace for identifying what it means to be original, removing all inhibitions and acting out of pure instinct. Turning to a new creative set, who are linked to the downtown and global skate culture, Blondey, Na-Kel, Tavia and Tiffany represent the faces of Campus. Photographer Kenneth Capello, a fixture to the downtown scene himself, captures the free-spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.
Since being introduced in the 1980’s, with its roots in sport, the Campus shoe became the coveted shoe off the basketball court. Debuting in a bold palette of burgundy and green, the shoe was a favourite amongst the emerging downtown creative scene. Today, Campus continues to embody the original raw, authentic and straightforward attitude, but re-imagined with a new Information relevancy. The classic trefoil is celebrated with a new narrative, encouraging a new community to act without hesitation and don’t think twice.
Born in the past and reinvented for today, this classic design from the adidas archives is engineered with modern innovation. The result is an evolution of a streetwear staple. This men’s track suit set takes a retro style and remakes it with updated technology. With insights taken from heat map studies, the knit fabric is designed to increase ventilation where needed so you stay comfortable. An elongated jacket gives it a contemporary shape.
- Side zip pockets on jacket and pants
- Full zip with high collar
- Elongated hem on jacket
- Drawcord on elastic waist
- Engineered technical knit fabric increases ventilation where needed
- Heat-transfer linear Trefoil logo on chest and leg
- 75 cm inseam (size 50)
- Slim fit
- Shell: 70% polyester / 18% lyocell / 12% elastane tricot; Pants: 83% polyester / 17% lyocell tricot
Adidas Knitted Track Suit
LEGEND INK F17/LEGEND INK F17/ULTRA POP S12
Launch: Thursday 15th June 00:01BST