This season, Alexander Wang disrupts familiar iconography with a collection that subverts the fitness athleisure trend. Blurring the lines of past and present, the Season 5 collection recontextualizes apparel from the ’80s and ’90s workout dance phenomenon as modern club wear — designed to seamlessly go from the couch to the club.
The campaign brings the collection's inspirations to life with a scenario that revolves around a ’90s-inspired hip-hop dance instructional video. Authentically rooted in dance, with original movements created by an influential choreographer, Tanisha Scott, we portray real New York City dancers wearing the collection while they move and pose around a jungle gym set with stylized lighting. The campaign tone is nostalgic without feeling old, familiar yet surprising.
The campaign imagery celebrates the playfulness of the new collection and spirit of the Originals brand, bringing sport and lifestyle together in unexpected ways.
the adidas by Alexander Wang Collection launches at HANON on Friday 24th of May ONLINE; 23:00 BST.
adidas AW Futureshell x Alexander Wang
EE8489
PLAMET/PLAMET/CBLACK
Price: £229.00
Launch: Friday 24th May ONLINE; 23:00 BST
adidas AW Futureshell x Alexander Wang
EE9027
CBLACK/CBLACK/CBLACK
Price: £229.00
adidas Adilette Lyrca x Alexander Wang
G28220
CBLACK/CBLACK/CWHITE
Price: £85.00
G28220
CBLACK/CBLACK/CWHITE
Price: £85.00