HANON x Diadora V7000 "Midnight Express"
Three years on from our first collaboration with Italian sports brand Diadora, for Spring ’17 we present the HANON x Diadora V7000 “Midnight Express”.
The V7000 is an original running model straight from Diadora’s 1990 catalogue, and keeping in line with the brand’s heritage, our Diadora V7000 “Midnight Express” is made in Italy in the renowned Montebelluna shoe district Caerano di San Marco. The V7000 is light in weight, and guarantees maximum foot support and comfort, while staying true to it’s original midsole which features a double density EVA called D.D Lite.
Our third edition of the V7000 is a continuation of our “Saturday Special” theme - a public transport service that ran throughout the UK in the 1980’s for football fans. We took some inspiration from the impact of Italian sportswear during this decade and especially Diadora’s use of plush material treatments to both their football boots and legendary tennis shoes.
For this project, we have applied a premium application and have up-specced the V7000 utilising Italian production and material selection. As a result, the hanon edition is hand crafted in Italy and features a rich upper of silky pig suede and kangaroo leather, as well as ostrich leather applied to the side stripes.
The colour palette of the HANON V7000 is inspired by 80's trains, and in particular, the InterCity sleeper trains which travelled through the night, and has a predominantly black upper with white detailing and 3M reflective pops throughout. Attention to detail appears by way of an old school multi print on the in sock, whilst dual branding is featured via our flame logo - embroidered on the heel overlays and screened on the tongue patch.
Three sets of laces - black, white and dark grey, gold foil labels on the insoles and box, and an additional screened cotton dust bag, and branded tissue paper complete the shoe.
The HANON x Diadora V7000 “Midnight Express” will be released in limited numbers only at HANON on Saturday 1st of April 2017 by way of an in-store launch from 10:00BST, and any remaining pairs will launch online on Sunday 2nd of April 2017 from 14:00BST.
Prices are as follows: V7000; £135.00. Track Top; £95.00. Socks; £15.00.