A tribute to the hugely popular and critically acclaimed TV sitcom, “The Fresh Prince of Bel-Air”, PUMA takes a look back at 148 episodes of freshness.
Inspired by the hugely popular sitcom “The Fresh Prince of Bel-Air”, starring Will Smith as a young street smart teenager from West Philadelphia who is sent to live with his rich Aunt and Uncle in a huge Bel-Air mansion. The show, which aired between 1990 and 1996, delivered many laughs and is credited for accelerating the growth of hip hop fashion around the globe.
The inspiration for the products is drawn from the lifestyle clash of street versus preppy, declined in two very different footwear styles, each completed with matching wristwatches:
The West Philly First Round, which sports the original graffiti artwork featured in the opening sequence of the show. This sequence had a similar look & feel as the music videos DJ Jazzy Jeff & The Fresh Prince were creating at the time. Shoe features include a classic suede vamp, a rubber fine mold Fresh Prince of Bel Air logo on the tongue and 3D screen-printed side panel.
The white croc Bel-Air Clyde is embossed with classic croc and constructed with the best Italian leather available. The shoe features a PUMA X Fresh Prince medallion badge, metallic gold form strip and lining, Bel Air raised screenprint and exclusive artwork from the graffiti wall on the sockliner.
Both shoes come in a specially designed velvet bag with metallic gold embroidery. 1032 pairs per style will be available at select retailers world-wide. The watches follow the same principle: first the acid green PU wristband Agitation digital model, contrasts against the heavy-quality golden Forcer Bel-Air model.
Launching May 2008 at hanon
Please call for more information - +44 (0) 1224 213 452
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